An editorial Q&A,
written by people who live there.

Pholio started as a frustration. Every time a friend asked a simple question about traveling Vietnam — is this neighborhood safe, is this dish worth the queue, is this the right month — the answers online were either a listicle of thirty things or a blog post from someone who had been there once, in 2017. So we built the thing we wished existed: a Q&A publication written by locals, edited like a magazine.

What we do

We answer one specific question per article. No roundups, no listicles, no SEO ghost-towns. Each answer is fact-checked against local knowledge, updated seasonally, and credited to the people who wrote it.

What we don't do

We don't take sponsorship from restaurants, hotels, or tour operators. We don't run affiliate links on editorial pages. We don't publish AI-generated content. We don't recommend places we haven't visited in the last six months.

How we make money

The Pholio app. It bundles every answer we publish into offline city packs with maps, addresses, and hours. If you find the writing useful, the app is how you pay for more of it.

Where we're going

Vietnam is the starting point — it's where our team is based. Over the next two years we'll expand to Cambodia, Laos, and Thailand, each with its own editorial team working to the same rules.